Meta Ads Management

Stop Boosting Posts. Start Running Ads That Sell.

Most businesses in Pakistan have never had a bad experience with Facebook advertising. They have had a bad experience with boosting, which is a different thing wearing the same clothes. We plan, build and run your Facebook and Instagram campaigns properly, and you keep ownership of every account we touch.

  • Your ad account stays yours
  • Tracking built for cash on delivery
  • Plain language monthly report

Would rather learn it yourself? Our Meta ads course teaches the same methods we use for clients.

Free Account Review

Get a Quote and an Honest Opinion

Tell us what you sell and what you have already tried. We will tell you whether Meta ads make sense for your business before we quote anything.

    No cost for the review. We usually reply within a few hours.

    The Real Problem

    Boosting Is Not Advertising

    Boost Post is the button Meta shows you when it does not want to explain the real tool. Everything that drives actual sales lives inside Ads Manager.

    What you have been doing

    Boost Post

    • Picks the audience for you
    • Optimises for likes and comments
    • One budget, one post, no structure
    • No real control over placements
    • Cannot retarget people who nearly bought
    What we do instead

    Ads Manager

    • Audiences you choose and refine
    • Optimises towards purchases and leads
    • Campaign, ad set and ad levels you control
    • Placements chosen per objective
    • Retargeting, lookalikes and exclusions

    Five Things We Find in Almost Every Account We Take Over

    None of them are about the size of the budget.

    The wrong objective

    The campaign is set to engagement or traffic, so Meta dutifully delivers likes and clicks from people who were never going to buy. The campaign is lost before the first rupee is spent.

    No tracking worth the name

    No pixel, or a pixel that fires on page load and nothing else. Meta cannot optimise towards sales it cannot see, so it optimises towards the only thing it can measure.

    Cash on delivery is invisible

    A large share of orders in Pakistan are COD, confirmed later on a call and never recorded as a conversion. The ad account believes the campaign failed on a week the business actually made money.

    WhatsApp leads disappear

    There is no record of which ad produced which customer, so budget keeps flowing to whichever ad looks busiest rather than whichever ad sells.

    Everything restarts every week

    A campaign is switched off after three days because day two looked bad, before Meta has finished learning. A fresh one starts the next week and learns from zero all over again.

    Does any of this sound familiar?

    Send us the page and the ad account. We will tell you which of these is costing you money before anyone mentions a fee.

    Ask on WhatsApp
    What We Do

    The Whole Account, Handled

    We plan, build, run and report on your Facebook and Instagram advertising. Your Business Manager, ad account, pixel and data stay in your name throughout.

    Account and tracking setup

    Business Manager structured properly, pixel and Conversions API installed and tested, events mapped to the actions that matter in your business rather than the defaults.

    • Pixel and Conversions API
    • Cash on delivery events
    • Click to WhatsApp tracking

    Campaign strategy and build

    Objectives chosen against what you actually want, audiences built from your real customer, and a structure that can be scaled later without being torn down.

    • Cold, retargeting and existing customers
    • Interest stacking and lookalikes
    • Structure built to scale

    Creative direction

    We write the ad copy and brief the creative. If you have a designer or videographer we work with them. If you do not, we tell you exactly what to shoot on a phone.

    • Ad copy written for you
    • Shot lists you can film yourself
    • Hooks tested, not guessed

    Testing and optimisation

    Structured testing instead of random changes. One variable at a time, enough budget and enough days for the result to mean something, and every decision recorded.

    • One variable per test
    • Decisions logged with reasons
    • Scaling what already works

    Reporting you can actually read

    A monthly report in plain language. What was spent, what came back, what we changed and what we plan next. No dashboard screenshot with twenty columns and no explanation.

    • Plain language, no jargon
    • Spend against return
    • Bad months reported too

    Not sure which of these you need?

    Send us your page and tell us what you sell. We will look at the account and tell you what is worth fixing first, before anyone talks about a fee.

    Request a Quote
    How We Work

    From First Message to Monthly Report

    Nothing is charged until you have seen the scope and agreed the fee.

    1. A short conversation

      We ask what you sell, what a customer is worth to you and what has already been tried. If Meta ads are not the right channel for your business, we will say so and you will have lost nothing but twenty minutes.

      About 20 minutes
    2. Account audit

      If you have run ads before, we go through the account and tell you what is salvageable and what needs rebuilding. Sometimes the structure is fine and only the strategy is wrong.

      Free, before you commit
    3. Proposal and quote

      You get the scope and the monthly management fee in writing before anything starts. No work begins until you have agreed to both.

      Written scope
    4. Setup

      Business Manager, pixel and Conversions API, event mapping, audiences and the first campaign structure. Everything is built inside your own accounts.

      Week one
    5. Launch and learning period

      The opening weeks gather data. We do not promise results in week one, because at that stage nobody has enough information to promise anything.

      First few weeks
    6. Management and monthly reporting

      Structured testing, scaling what works, cutting what does not, and a monthly report that explains the month in plain language rather than in screenshots.

      Ongoing
    How the Money Works

    Two Separate Things, Never Mixed

    Confusing ad spend with the management fee is how businesses lose track of what advertising actually costs them. We keep them apart on purpose.

    Paid to Meta

    Ad spend

    This goes directly from your own payment method to Meta. It is your budget, we never hold it, you decide the amount and you can change it whenever you want.

    • Charged by Meta, not by us
    • Your card or account, your control
    • Change or pause it any day
    Paid to us

    Management fee

    This is what you pay for the work. It is quoted monthly in Pakistani rupees once we understand the scope, because an account running one campaign for a single product is not the same job as a full catalogue.

    • Quoted in writing before any work
    • Monthly, in PKR
    • Scope agreed first, no surprises

    Why there is no price list on this page

    No honest agency can publish a fixed fee for this work, because the job changes completely with the size of the catalogue, the number of campaigns and how much tracking has to be rebuilt. A published price would either overcharge the small account or quietly underserve the large one.

    Request a Quote
    Who This Is For

    Businesses We Do This Work For

    Different business types need completely different campaign structures. These are the ones we build for most often.

    Clothing and lifestyle brands

    Selling online or through Instagram, where creative and retargeting do most of the work.

    Restaurants, salons, gyms and clinics

    Local businesses that need customers from a few kilometres away, not national reach.

    Private schools and academies

    Filling admissions in a defined catchment, on a seasonal cycle.

    Real estate and property

    Qualified enquiries rather than volume, with long consideration times.

    Online stores on cash on delivery

    Where the tracking is the hardest part and most agencies quietly give up on it.

    Service businesses on WhatsApp

    Enquiries arrive in chat instead of a website form, so the whole measurement setup changes.

    Why Work With Us

    Four Things We Will Not Compromise On

    None of these are unusual requests. They are simply rare enough in this industry to be worth writing down.

    Request a Quote Or learn to run them yourself

    You keep ownership of everything

    Your Business Manager, ad account and pixel stay in your name. Agencies that run ads from their own account are holding your data, and most clients only discover that when they try to leave.

    We explain, we do not mystify

    You will understand what is being done and why. If you would rather learn to do it yourself, that is fine with us, and we will point you at the course instead of talking you out of it.

    Built for how Pakistan actually buys

    Cash on delivery, WhatsApp enquiries, phone confirmations, Ramadan and Eid seasonality, payment methods that fail on local cards. Here these are the normal case, not edge cases.

    Honest reporting

    If a month went badly you will read that in the report, along with what we are changing and why. A report that only ever contains good news is not a report.

    Questions

    Meta Ads Questions, Answered Honestly

    The things business owners ask us before they start. If yours is not here, send it on WhatsApp.

    Still have a question?

    Our team is happy to help on WhatsApp.

    Chat with us
    How much should I budget for Facebook ads in Pakistan?

    It depends on what you sell and what a customer is worth to you. A clinic that earns a large amount from one patient can work on a small budget. A clothing brand selling low priced items needs more volume before the data means anything. We give you a realistic figure after the first conversation rather than a number pulled from the air.

    Do you take the ad budget from me?

    No. Ad spend goes directly from your own payment method to Meta and we never hold it. We invoice only our management fee, so you can always see exactly what you paid Meta and what you paid us.

    My ad account keeps getting restricted. Can you help?

    We can review the account, fix the common causes and handle the appeal. Nobody can promise Meta will lift a restriction, because that decision is theirs alone, and any agency that guarantees it is not being straight with you.

    How long before I see results?

    Expect the first few weeks to be a learning period while the campaign gathers data. Meaningful judgement usually becomes possible in the second month. Anyone promising sales in the first week is describing luck, not a process.

    I get my enquiries on WhatsApp. Does that still work with ads?

    Yes, and it is extremely common in Pakistan. We set up click to WhatsApp campaigns with tracking around them, so you can see which ad produced which conversation instead of guessing.

    Do you work with businesses outside Lahore, Karachi and Islamabad?

    Yes. The work is done online, so your location makes no difference to us. Your ads can target a single neighbourhood, one city, several cities or the whole country, depending on what the business actually needs.

    Can you take over an account another agency built?

    Yes. We audit it first and tell you honestly whether it is worth keeping or rebuilding. Sometimes the structure is sound and only the strategy needs work, and in that case we say so rather than charging you for a rebuild.

    Can I learn to run the ads myself instead?

    Yes, and we are happy for you to. Our Meta ads course teaches the same methods we use for clients, with your own account and a small test budget.

    Ready to Speak?Your English Journey Begins Here

    Join thousands of learners across Pakistan and feel the difference in your first month.